The Late Show To Air Live After Super Bowl 50

The Late Show To Air Live After Super Bowl 50

Jimmy Kimmel beats Stephen Colbert in ratings for first time since Colbert became "Late Show" host.

Colbert will be followed by "The Late Show with James Corden" after the late local news.

ABC did link the Super Bowl to late-night programming back in 2003, when the network launched "Jimmy Kimmel Live" on Super Bowl Sunday.

CBS is rewriting the Super Bowl playbook.

CBS is turning the coveted post-Super Bowl spot, usually reserved to spotlight a prime-time show, over to its late-night shows.

Colbert began in September as David Letterman's replacement on the "Late Show".

Popular speculation had given the post-Super Bowl slot to freshman comic book show "Supergirl". But sources say the brass wants to throw more support behind the "Late Show," which a few makes sense - CBS only licenses "Supergirl", which is owned by Warner Bros.

Traditionally, the post-game timeslot is given to either a show that guarantees a good performance or a show that the network wants to boost like NBC's "The Black List" and Fox's "New Girl". This year, NBC aired a special episode of The Blacklist following Super Bowl 49. Instead, Super Bowl viewers will spend the rest of the evening with Colbert and Corden. Corden started his CBS show in March and averages more than 1 million viewers an hour later, again with more online buzz. Both hosts began their tenures on CBS this year.

Super Bowl 50 takes place on February 7, 2016. Unfortunately for the show, it airs head-to-head against The Tonight Show Starring Jimmy Fallon. It's better for CBS to try to invest in a late-night franchise, which may at least have a better shot at keeping viewers over the long haul.