TAG Heuer Connected getting a production boost to help meet demand
Dec 06 2015
Swiss Watchmaker TAG Heuer recently made an entry into the smartwatch space with the launch of their Android Wear powered Connected Series smartwatch. In short, they are selling smartwatches to their old customers who are primarily interested in the Tag Heuer brand rather than the technology.
Biver says retailers as well as other sellers have asked for close to 100,000 units and to help meet that kind of demand, TAG Heuer is increasing its production and suspending sales online until between May and June so the retail stores are able to have the stock they need.
It's interesting that despite the price there is still a lot of demand for the wearable which goes to show that maybe TAG Heuer could be onto something here. According to the report, only physical retail stores can get their hands on the TAG Heuer connected for now.
Again, the 100,000 watches have been requested by retailers for the TAG Heuer Connected, so it is unknown how many units are actually going to be sold.
The Connected was developed in partnership with Google and Intel, and it comes with the option to upgrade to a traditional TAG Heuer timepiece when it becomes outdated. The smartwatch can also track the wearer's steps, but it doesn't have a heart rate sensor.
While the Connected's $1,500 price tag will limit its appeal among consumers that aren't really watch people, it could pique the interest of folks that are big into analog watches. With such high demand, TAG Heuer is apparently planning to take things to the next level and expand its offering.
"Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017", Biver said.