Taco Bell Is Bringing Back Potatoes, and It's a 2021 Miracle
Jan 17 2021
The partners aim to "create an innovative new plant-based protein" that will debut as a test before potentially becoming a permanent offering, according to the restaurant, which said in a statement that it zeroed in on Beyond Meat "as a category leader with a proven track record of attracting younger customers".
Taco Bell even put out a silly video where the CEO announced the changes through a potato filter. This might serve as a glimmer of hope to those who long for TacoBell to bring back some of the other items they dropped from the menu in 2020. But now, spicy potatoes, the longtime staple of meat-free midnight TacoBell runs, are coming back on March 11.
Vegetarian is not new to TacoBell - it already has meatless menu items including the bean burrito and has more than 30 vegetarian ingredients in its products. Then in November, TacoBell dropped the Mexican Pizza, pico de gallo and shredded chicken from the menu.
But then later in the day TacoBell officially made the announcement. The chain restaurant will be testing out a Beyond Meat based menu item.
"I feel like I've nearly heard from everybody in the country on the potato bites", LizMatthews, TacoBell's global chief food innovation officer, said. Actually, more than a few times because this really rattled me.
The return of the TacoBell potatoes means more accessibility for vegetarian/vegan customers. Slashing potatoes last summer showed that while the company may try to streamline its menu, the vegetarian section should be deemed untouchable in order to please plant-based eaters.