Streaming Wars: CBS All Access Becomes Paramount+ Soon, Launch Date Set
Jan 20 2021
The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year. The service will arrive in Latin America on March 4, in the Nordics on March 25, and in Australia mid-year. The version of CBS All Access that is now available in Canada will rebrand to Paramount Plus on March 4th, with an expanded offering being made available to subscribers later in the year. The rebrand will happen in the United States and Canada, while the service will launch in Latin America on that same date.
CBS All Access already has a portfolio of originals, including "Star Trek: Discovery" and "The Good Fight".
ViacomCBS is expected to deliver an overview of its streaming strategy - including Paramount+, Pluto TV and Showtime OTT - during an investor presentation February 24. Here's what you need to know about the streaming service, including where it'll be available, how much it costs, and what content it'll feature. ViacomCBS bought Network 10 about 18 months ago, so Paramount+ is expected to replace the lacklustre 10 All Access service that has both Local Australian and some US-syndicated content. Or, more accurately, ViacomCBS is hopeful that Paramount Plus will take some attention away from Disney Plus, Netflix, Peacock, HBO Max, Apple TV Plus, Hulu, Amazon Prime Video, and wherever else people are streaming. ViacomCBS is likely hoping that, with the re-launch of Paramount+, it can successfully play catch-up to the competition.
"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling", said Bob Bakish, President and CEO, ViacomCBS. CBS All Access now costs $5.99 a month with ads and $9.99 a month for the ad-free version. It's renaming the expanded streaming service to Paramount Plus in early 2021 to reflect its wider scope - and, we'd add, better compete with rivals.
ViacomCBS said that CBS All Access and Showtime OTT closed out the third quarter with 17.9 million streaming subscribers combined, up 72% year over year and almost past the subscriber goal the company had set for the end of 2020.