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Salesforce IoT Cloud Unveiled at Dreamforce

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Wave image via Shutterstock

Salesforce is enhancing its business offerings with IoT connectivity and data science analytics. For now, Steele said the primary focus is going to be on showing users of Salesforce applications how to tap into the potential of IoT without having to wait for an internal IT organization to stand up an massive big data platform on their own.

SalesforceIQ for Small Business, meanwhile, aims to guide SMBs through the sales process so that they can focus on closing deals and building relationships with customers. Last year, Salesforce released its first data analytics platform called Wave Analytics. Using that data, they can trigger personalized actions for sales, service, marketing or any other business process in real time. That way, you can identify who has the strongest relationship and thereby make the strongest introduction. "Is it just a modest enhancement to what SF offers, or is it really a competitive threat to what they are offering as partners?"

While Salesforce didn't say exactly how many companies are trialing IoT Cloud, Stahl noted a few early adopters - not all of them marketers. This is an app for iOS, Android and Chrome which will allow representatives to sell direct from the inbox.

"It knows all the records I have in Salesforce, all the context I have in my team", Evans said in an interview.

Relationship Intelligence will be capable of automatically capturing, analysing and surfacing information from emails and calendars. Any Salesforce cloud could be connected to from the IoT cloud, sending an action to be dealt with elsewhere, or calling on that data to apply business rules. Salesforce Lightning is said to "enable anyone to create modern, intuitive apps".

Salesforce's Wave Analytics on desktop and mobile | Source Salesforce
Salesforce's Wave Analytics on desktop and mobile | Source Salesforce

The tool can then make contextual recommendations that sales people can action directly from their email.

This created a software package that, prior to Salesforce's acquisition, threatened to unseat Salesforce-a maker of sales productivity software that operates over the cloud and, as of July 2015, makes a staggering $1.63 billion per quarter. And, Dynamic Scheduling eliminates the back-and-forth of finding times to meet. Wave Analytics brings together a dynamic user experience, indexed search and a high-speed query processing engine into a single, vertically-integrated cloud analytics platform.

"Both sales and service are, at their deepest level, about forming a positive customer experience", said Jonathan Gale, CEO of NewVoiceMedia. "By integrating our connected comfort products and services with customer data in Salesforce in real-time, we will be able to address our customers' needs in a proactive, personalized way". "SalesforceIQ has helped us grow faster and smarter". It is available for only $25 a month to startups and SMEs, says Forbes. Generally availability is slated for later in the year and pricing will be announced at that time.

 

The second innovation new to Wave allows customers to better visualize data. Salesforce.com, the once CRM vendor and now uber platform deliverer of everything, has, for the past couple of years, been banging on about the Internet of customers. If a sales manager uses Wave Analytics to discover a customer attrition pattern, she can address the problem directly by assigning a task from the app to a sales rep. Salesforce has headquarters in San Francisco, with offices in Europe and Asia and trades on the New York Stock Exchange under the ticker symbol "CRM". More than 5,800 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and on the internet, including social networks.

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