Apple finally introduces a new Apple Watch, which is the same but different. A new brighter display is rated for up to 1,000 nits meaning it should work perfectly fine in direct sunlight.
Trevor Edwards, president of Nike Brand, with sports and exercise-oriented Apple watches projected, during the company's unveiling of new products, at the Bill Graham Civic Auditorium in San Francisco, Sept. 7, 2016.
With blazing fast new performance in watchOS 3.0 the first generation Apple Watch already feels like a new gadget and there are plenty of interesting customizations to go along with the performance boost. The Apple Watch Series 2 has a dual-core processor that Williams boasts will be 50% faster, backed up with a new GPU which should be twice as fast as the original.
This article is now being updated. The home button on the iPhone 7 and 7 Plus has been updated, however, and is now pressure sensitive and solid state.
If you want to hear about the announcements as they happen, along with expert analysis of what they mean for you, then this page should be your first stop - bookmark it now!
The watch app will also notify users when a pokemon appears, or when a pokestop is nearby - without the use of their smartphone.
The camera app is getting a "portrait" mode that'll use the dual-lenses and depth mapping to simulate the DSLR visual quality.
Apple revealed a new specially designed version of the Apple Watch with runners in mind, the Apple Watch Nike+.
The Series 2 Apple Watch (as the company is calling it) will retail for $370 and up in the US, which is a fair price point considering the cost of other fully featured Global Positioning System watches is now north of $500. The Nike+ versions will be coming in late October.
Okay, so while advertising its original Watch, Apple often used the term splash proof. Williams talked about the updates in the new upgraded WatchOS 3 which has the new touch keyboard and a new SOS feature. In a move that will have audiophiles connecting their favorite personal speakers via a lightning port dongle that allows for backwards compatibility, Apple announced its wireless earbuds at today's event.
Additional watch faces support complications, there are three new watch faces to choose from, including a new Activity watch face, and an SOS feature will make sure an option to get help in an emergency is always right at your fingertips.