Netflix, Disney Plus, Amazon to come under one roof?

Netflix Disney+ and More Crackdown on Password Sharing as Streaming Wars Heat Up

How many people have your Netflix password? The possible steps include requiring customers to change their passwords periodically or texting codes to subscribers' phones that they would need to enter to keep watching.

Interestingly the survey also found that even after the launch of Apple TV+ and Disney+, planned for early 2020, .as many as three-fifths of United Kingdom consumers said they plan to keep their existing video streaming subscriptions to the likes of Netflix, Sky's NOW TV and Amazon Prime Video.

Programmers and cable-TV distributors are considering an array of tactics to cut off people who borrow credentials from friends and relatives to access programmes without paying for them.

Netflix - which is the most popular streaming service - had in October disclosed that it was working on means to snuff out password sharing.

Two years ago, some of the biggest names in entertainment and technology formed a group called the Alliance for Creativity and Entertainment, which was devoted to reducing online piracy. Therefore, the two sides of the industry need to work together to thwart password sharers.

The new service will offer subscribers access to the massive library of Disney-owned movies and television shows, including content from popular franchises that include the Star Wars and Marvel universes. Fox and ESPN generally allow three. Amazon Prime lets users add a second adult onto their plan, provided they register and agree to share payment methods.

Disney+ may not be launching in United Kingdom until 2020, but it already has more interest than the newly-launched Apple TV+. "We'll continue to look at the situation and we'll see those consumer-friendly ways to push on the edge of that but we've got no big plans at this point in time in terms of doing something different there".

Netflix permits one stream for its basic plan and four streams for its priciest service.

For a while, CEOs like Netflix's Reed Hastings held the opinion that password sharing was just part of the business.

Recently, there have been indications that the company may be reconsidering its tolerance.

During Netflix's latest financial earnings call, the company's product boss Greg Peters assured that they have been keeping their eyes on the issue.