Mulan to go straight to streaming platform Disney+ next month
Aug 07 2020
However, the coronavirus pandemic put a halt to those plans and the film was pushed back multiple times before ultimately getting delayed indefinitely. However, a rental fee for the film has been added on top of the streaming service's monthly fee.
Ross also responded to a fan who said that Disney should just push back the release so Mulan can be seen on the big screen.
As it turns out, the $29.99 will get you more than a single watch or 24-48 hours with the film. According to a Disney+ representative, Disney+ subscribers "will have continuous access to the film for as long as they remain subscribers to the service".
"We are looking at Mulan as a one-off as opposed to trying to say there is some new business window model we are looking at", said Mr Chapek. However, as the pandemic continued, the remake faced various other delays.
Ultimately, should this live-action adaptation prove to be a hit on Disney+, this could become the norm for the studio. Several films, including Wes Anderson's star-studded new feature The French Dispatch, now simply have no release date at all.
The Guardian described it as "seismic", Empire magazine said it was "potentially devastating news for theatre chains and us, the moviegoing public", and The Telegraph accused Disney of "behaving as though it wants our cinemas to die".
For those wanting to stream the new film, however, there's a catch. Apart from the regular premium subscription fee of $6.99, viewers had to pay an additional $ 29.99 for the movie alone. Due to the pandemic, the company has had a net loss of almost $5 billion in the third quarter this year.
The addition of the blockbuster could help Disney+ draw more subscribers, CNBC noted. However, Disney still plans to release the movie in theaters in worldwide markets where theaters are open. It's estimated that Disney's parks and resorts have lost $3.5 billion in the third quarter.
Mulan is an action drama movie of Disney Chinese folklore "The Ballad of Mulan".
Ross Butler is sharing his thoughts on the premium fee to watch Mulan on Disney+!