Kristen Covington, an organizer of the event said it is important to support local especially in a town like midland...
"It keeps the CEOs of big businesses from buying another vacation home and helps keep our community rolling", LaRue said. That's part of the reason why Caitlin Mohr shops locally.
Last year, consumers nationwide spent roughly $17.8 billion on Small Business Saturday.
Full Circle provides a relaxed environment serving beer, food, and wine while keeping their prices low.
"Buying from somebody that you know is in the community and involved in the community is actually more meaningful", said Verhasselt.
"There's a lot of things still yet to be made for this holiday season, so critical for us to have the small business support, and to have folks put those dollars into our business and others", Nick said.
"They go to reinvest in our schools, our public works, and other initiatives", said Worley.