Kia's new brand slogan, "Movement that inspires", is introduced today at the heart of a brand manifesto which reflects Kia's new goal of inspiring consumers through products and services, and their experiences with the brand. With its growing range of BEVs, company is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.
Signalling a new brand philosophy and strategy, that seeks to focus on sustainability and electric mobility as well, The Korean automotive company, Kia has announced a new corporate name. The slogan, therefore, is also the company's stated mission - to inspire customers through its products and services, as well as their experiences with the brand. The Korean company intends to "break away from its traditional manufacturing-driven business model", instead expanding into "new and emerging business areas by creating innovative mobility products and services to improve customers' daily lives". The company also underscored its commitment to creating "sustainable mobility options", a vision that includes the use of recyclable materials and renewable energy.
"From now on, the new Kia logo will be applied in connection with model year changes and facelifts. That is why at Kia we believe that movement inspires ideas".
Founded in 1944, Kia has been providing mobility solutions for more than 75 years with a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year.
Demand for the vehicles, which could focus on logistics and delivery, is expected to jump fivefold by 2030, helped by a rapid growth in e-commerce and car-sharing services, according to Kia. "[In order to expand into new business fields], Kia should have a flexible working environment and a creative organization culture", Song said. To achieve the same, Kia has entered into several partnerships and collaborations such as Grab, Ola, and Repsol.
For this, the firm has laid down its plans to design and launch about 7 electric vehicles by the end of 2027.