Kanye West Is Launching A Beauty Brand


The rapper came under fire before New York Fashion Week for scheduling his show on the official calendar without consulting the CFDA (Council of Fashion Designers of America).

The line will reportedly include perfumes, lotions, makeup, and other cosmetic products, but, as of yet, there are no other details.

New reports claim Yeezy's plans to launch his own cosmetic line could put him in direct competition with sister-in-law Kylie Jenner.

The label is named after his mother, Donda, who passed away in 2007. Kanye's application to snag the DONDA cosmetics line is now being processed but our sources say at this time he's only filed the paperwork in case something develops.

Meanwhile, Kim Kardashian and sisters Kourtney and Khloe Kardashian co-own an extensive line of hair products, while Kylie Jenner has her uber popular Kylie brand of lip kits and other items that regularly sell out.

Kylie Jenner is said to dominate the world of cosmetics.

HollywoodLifers, do you think Kanye should be taking on something as big as launching a cosmetics line so soon after his hospitalization?

Last year, Ye lashed out over Kylie ditching a potential adidas partnership to work with competitor PUMA.

West recently displayed his Yeezy Season 5 collection at Chelsea Piers in NY.