Instagram Adds Support for Landscape Videos in IGTV


So, apparently, the IGTV creators have learned that many people hate vertical videos, so they've chose to try and win them over.

Vertical videos work for those shooting their own selves in vlogs, however, landscape videos are suited for formats such as dance and sports which are high motion and have more people in the frame.

Until today, Instagram's IGTV only support video contents uploaded in portrait format, which is the standard format when uploading to various social media outfits. Due to feedback from its users and creators, however, Instagram has finally chose to enable landscape orientation support, meaning you'll be able to share and watch videos that are horizontal instead of vertical.

IGTV is available within Instagram's main app as well as its standalone app. Reportedly, once you are done watching a video that auto-plays up top, you'll find a full-screen grid of things to watch. And with a billion users on its platform - and 2.38 billion on parent company Facebook's network - it most definitely does have the scale to raise awareness of IGTV content.

Instagram describes this new support as akin to when it added support for more than just square images to its photo platform in 2015. "Ultimately, our vision is to make IGTV a destination for great content no matter how it's shot so creators can express themselves how they want. It enabled creativity to flourish and engagement to rise - and we believe the same will happen again with IGTV", the company said. One of the struggles faced by content creators on IGTV was its inability to publish landscape videos.

It's not clear how many users have jumped on IGTV yet, the firm says they've seen a surge of content and more users spending time on it, but refrains from giving any numbers either concrete or the more typical obfuscated percentages.

Instagram now supporting landscape videos is them realizing that nobody wants to create content that's exclusive to IGTV and we should expect YouTube videos to be ported over the platform.