Goya chief executive sparks backlash over praise for Trump
Jul 12 2020
Goya, a popular food brand known as the premier source for authentic Latinx food, has been trending on Twitter since yesterday - but not in a good way.
Nearly immediately, #BoycottGoya, #GoyaFoods and #Goyaway began trending on social media platforms.
Goya Foods Inc, the largest Hispanic-owned US food company and a popular brand among Latino Americans, became the target of a boycott campaign on social media on Friday sparked by its CEO effusively praising President Donald Trump at the White House. The company was founded in 1936 by Don Prudencio Unanue and his wife Carolina, two Spanish immigrants, according to the company's website.
The choice to hold the rally in New Hampshire, where the president is trailing significantly, in part reflected the current lack of options, said four campaign officials and Republicans close to the endeavor who spoke on condition of anonymity because they weren't authorized to publicly discuss internal deliberations. "We pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow".
"As the President announced today, he is working on an executive order to establish a merit-based immigration system to further protect USA workers", White House spokesman Judd Deere said. Trump, who was standing several feet away from him, seemed pleased with the praise and thanked him afterwards.
"This is no time to disrupt the economic recovery of our companies and communities, nor time to jeopardize the health and safety of these vulnerable individuals", wrote the leaders, who call themselves the Coalition for the American Dream.
Adriana Waterston, senior vice president of Horowitz Research, which specializes in Hispanic consumers, said Goya routinely emerges among the most trusted brands in the studies she conducts for clients.
"Americans should think twice before buying their products", he added.
Rep. Alexandria Ocasio-Cortez of NY said she would learn to make from scratch some of the Latin cuisine that Goya makes.
Major constituents in the community have rebuked Unanue's speech, too. "We don't support companies who endorse and comply with a White Supremacist regime".
Trump said he would be visiting wounded soldiers as well as front-line workers seeking to contain the COVID-19 pandemic when he visits the government medical facility in Bethesda, Maryland.
On Friday, Biden pointed to Florida's rising coronavirus cases, saying, "It is clear that Trump's response - ignore, blame others, and distract - has come at the expense of Florida families". On the day he announced his campaign for the presidency, Trump referred to immigrants from Mexico as "rapists" and "criminals". How about some more R29 goodness, right here? In addition, he's continued to separate children from their parents at the border.