A spokesperson for Google confirmed in a statement to Fox News that its "longstanding policies" require that apps with user-generated content have measures in place to remove certain obscene content - including posts that incite violence. The internet giant said it has reminded Parler of these policies for months.
Alphabet's Google on Friday suspended the Parler social networking app from its Play Store until the app adds robust content moderation, while Apple gave the service 24 hours to submit a detailed moderation plan.
"We're aware of continued posting in the Parler app that seeks to incite ongoing violence in the US", Google said in a statement.
Apple also threatened a ban if the company doesn't rein in the violent threats. Apple said it had determined that Parler was not "removing content that encourages illegal activity and poses a serious risk to the health and safety of users".
Both Apple and Google have currently come under the pressure to remove the particular app, which is now known for having even less moderation as well as coming across as a certain conservative-friendly alternative to the other social media platforms. It surged in popularity following November's US presidential election, partially in response to the increased fact-checking by Twitter and Facebook on posts from Donald Trump and other high-ranking Republicans. Google and Apple have not taken action against the platform until this week. The app has over the past few months gained an ignominious reputation for hosting far right extremists, conspiracy theorists and those calling for protests and violence in the wake of the US presidential election.
According to Buzzfeed, Apple added that Parler "appears to continue to be used to plan and facilitate yet further illegal and risky activities".
On Friday, Apple told the company that it had to step up its policing of the conversation on its app - undercutting its flagship feature - or lose its platform on iPhones.
The Parler social network has become a haven for far-right personalities who say they have been censored by other social media platforms. "But if people are just trying to assemble or they're trying to put together an event... there's nothing particularly wrong about that".
In the wake of the January 6th riot, Parler has been scrutinized for hosting user-generated content that Google and Apple have deemed to be in violation of their respective platform's rules. Google has suspended the app from Google Play. And Apple booted Alex Jones' InfoWars app in 2018 (Google removed the app past year for spreading coronavirus misinformation).