Gartner: iPhone shipments stable while rivals sink in submerged economy
Aug 28 2020
"Although Huawei also declined in smartphone sales year-over-year, it experienced 27.4% growth, quarter-over-quarter, moving it into a virtual tie with Samsung for the No.1 position", the research firm's report states.
Samsung's decline was because of its sales decreasing in markets most impacted by COVID-19 consisting of Europe, the Unites States, andIndia TrendForce prepares for Samsung will recuperate market share from Huawei as its United States restriction and increasing stress in between China and India continue to destabilize Huawei's smartphone service.
Among the top five smartphone manufacturers, Samsung was hit hardest as its sales dropped a massive 27.1% year-over-year.
"Demand for its flagship S Series smartphones did little to revive its smartphone sales globally", Gupta said.
China'sHuawei Technologies Co. came a close second with a 18.4 percent market share after it sold 54.12 million smartphones in the second quarter, down 6.8 percent from a year ago, according to Gartner. The iPhone manufacturer shipped the third-highest total of handsets during the quarter, 38.4 million, compared to the 38.5 million iPhone units Apple shipped during the same quarter a year ago. The figure highlights the unprecedented impact of the coronavirus, which led to a decline of 20.4% in sales when compared to the same period in 2019. "The improved business environment in China helped Apple achieve growth in the country". Despite a sharp fall in sales, Samsung remained the number one smartphone brand in the world.
The worldwide decline in smartphone sales was also a result of overall declines in the two largest smartphone markets. "In addition, the introduction of the new iPhone SE encouraged users of older phones upgrade their smartphones", explains Annette Zimmermann, research vice president at Gartner.
That's pretty much the role Apple plays when it comes to second-quarter smartphone shipments, as reported by research firm Gartner.
Analysts expect the relaxation of restrictive measures and economic stimulus policies to create consumer demand by some governments will help support the recovery of the smartphone market in the second half of the year. It should therefore prove interesting to see how vendors adjust their smartphone strategies accordingly.