Facebook CEO’s meeting with ad boycott leaders was ‘disappointing’
Jul 09 2020
Color Of Change said in a statement the only recommendation Zuckerberg and Chief Operating Officer Sheryl Sandberg attempted to address in the meeting was establishing a civil rights position within the company, but they would not commit to making it a senior executive job or to defining the role. Facebook executives do not want to appear to be bowing to financial pressure. "They have the technology to prevent racial hate speech".
Advertising accounted for more than 98% of the company's almost $70 billion in revenue previous year.
The executives sought to reiterate that to the organizers Tuesday.
Following the conversation, leaders from four of the organisations called the discussion an unequivocal disappointment.
"We're beginning the process of bringing much-needed civil rights expertise in-house, starting with a commitment to hire a civil rights leader who will continue to push us on these issues internally, and embedding staff with civil rights expertise on core teams", COO Sheryl Sandberg wrote.
The decision to keep three posts by US President Donald Trump - one propagating hate/violent speech and two facilitating voter suppression - caused "considerable alarm" for the auditors and the civil rights community.
We are never going to be ideal, but we care about this deeply.
Murphy said in the interview that the company is facing an "important moment" in which urgent action is needed and it "remains to be seen" if the company is willing to act quickly enough.
Organisers said they were disappointed after engaging in talks with Facebook bosses about the issue on Tuesday.
The meeting was meant to be a forum to discuss proposed solutions to the groups' complaints that Facebook doesn't do enough to fight hate speech and misinformation on its services.
"All Mark needs to do, all Facebook needs to do, is once and for all say 'White supremacy, racism, anti-semitism, anti-Muslim hate, xenophobia - once and for all, it has to stop, and that stops now, '" Greenblatt added.
Robinson said his previous meeting with Facebook - along with the apparent futility of the meetings - was what helped to inspire the boycott campaign.
The audit also comes as Facebook is grappling with an ad boycott led by several civil rights groups, including the Anti-Defamation League and Color of Change.
"However, they offered no attempt to respond to the other nine recommendations".
Promising to refund advertisers whose ads are shown next to misinformation or hateful content.
"This meeting was an opportunity for us to hear from the campaign organizers and reaffirm our commitment to combating hate on our platform", the statement read.
Now, nearly three weeks and many major advertisers joining the boycott later, chief operating officer Sheryl Sandberg released a statementthis morning on the matter.
The activists said they were disappointed and vowed to press on with their campaign which has grown to almost 1,000 advertisers.
The final report, which focuses primarily on decisions made since June 2019, praises Facebook's move to ban American advertisers from using its tools for housing and employment discrimination, and the company's belated decision to ban explicit support for white nationalism. We won't be distracted by Facebook's spin today or any day'. The approach is useful, because social media companies often get a pass for behavior that's standard in the industry, an approach that lowers standards across the board rather than looking at real world impacts.
While the reportcommended the company for taking some steps over the two-year period to put in place more stringent controls on its content, it alsostated that auditors were "deeply concerned that the last two years were not used to put a more robust civil rights infrastructure in place at Facebook". More than 500 advertisers have so far joined the boycott.