Britain unveils plans to tackle 'obesity time bomb'

Provided by Evening Standard

"I go up and down, but during the whole coronavirus epidemic and when I got it, too, I realized how important it is not to be overweight", he added.

According to a government press release, the measures will include a ban on commercials for foods high in sugar, salt or fat before 21:00 [20:00 GMT], restricting the types of food that can be included in "buy one get one free" offers, and forcing the producers of alcoholic beverages to include calorie labelling.

Norfolk County Council has echoed the government's "Better Health" campaign to help people lose weight and maintain active lifestyles.

Rather than focusing primarily on childhood obesity, the strategy represents a new focus on empowering adults to lose weight as well. There will also be a consultation on whether Britain should entirely ban online ads for junk food.

With nearly two-thirds of adults in England classified as overweight or obese, and as many as a third of children leaving primary school in that category, the government's long-awaited Obesity Strategy is aiming to reduce the £6 billion burden that obesity-related illness causes to the NHS every year.

Health Secretary Matt Hancock said these are "bold" measures to "give people the right information" about the food they're eating and help them "make good decisions".

Placing sugary and fatty items in prominent locations in stores will be stopped, including at checkouts and entrances, and online. Shops will be encouraged to promote healthier choices and offer more discounts on food like fruit and vegetables. "I think many people, I struggle with my weight".

Britain will crack down on junk food advertising and introduce calorie counts on menus in an effort to tackle obesity and ease the pressure on the country's National Health Service amid the coronavirus pandemic, the government said Monday.

The government hopes this campaign will encourage those now overweight to lose 2.5kg, claiming it "could save the NHS £105 million [$135m] over the next 5 years".

Restaurants, cafes and takeaways with more than 250 employees will be required to add calorie labels to the food they sell.

Slimming World, the 1.1 million-member strong weight-loss organization, already works with Public Health England and will partner with the Better Health campaign and the NHS through their "slimming on referral" service.

Health services are groaning under the weight of the problem, with illnesses related to obesity costing the National Health Service upwards of 7 billion USA dollars annually.

Government data show more than 60% of British citizens are overweight as is one in three children.