Apple prepares to show off new iPhones and other products

Apple event

The accessories offered are now only Bluetooth headphones, suggesting a confirmation that the iPhone 7 won't have a headphone jack.

The 7 Plus shares many attributes as its 7 counterpart, including its new dust- and water-resistant design, stereo speakers and a lack of a headphone jack. The iPhone 7 Plus will be available in several of the same colors as the iPhone 7, including the same darker tone as well as a new Piano sort of black - shiny and reflective all around.

And if that wasn't enough, Apple tweeted just two minutes before its presentation a link to its website where customers can pre-order the iPhone 7, which will be available for purchase on September 16, though it quickly deleted the tweet. Pre-orders begin September 9 and units will ship out September 16.

'Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market'. The new line has a sleeker look with the antennas now embedded in the device. "With Apple Watch, you just hit start and it's ready", Jeff Williams, Apple's Chief Operating Officer, told the gathering. Infrared sensors will detect when the AirPods are in your ear.

While Apple announcements used to electrify with unexpected hardware and software, guests and its signature "one more thing" surprise, the well-oiled rumor machine has since killed most of the mystery. One will be for wide-angle views and the other will have telephoto capabilities, which Apple says will zoom in by up to 10 times while still providing the same clarity as a shot on the standard distance setting. As the whole world tunes in to witness the launch of yet another Apple launch event, we will bring you live updates as the launch event progresses. Apple Music has more than 17 million subscribers. There were 140 billion downloads from the App Store this past year, a 106% jump from the previous year. On the plus side, it could let Apple make the iPhone slightly thinner and possibly waterproof; it might also free up space for other components.

The GPS-powered Pokemon Go game has also arrived on Apple Watch.