The new iGadgets were unveiled during a press event Wednesday at San Francisco's Bill Graham Civic Auditorium. Looks like they've ran out of ideas.
"People love to hate Apple announcements because the expectations are so high and they can never clear that bar", said Kevin Landis, portfolio manager of the $111 million Firsthand Technology Opportunities fund, which has Apple as its second-largest position. The devices are now made from 7000 series aluminum, which is an aircraft-grade material.
Don't let looks deceive you. The front-facing camera is now 5 megapixels (for sharper selfies).
A new feature called "live photos" was introduced, which automatically captures a little video when the users take a photo.
With Maps, you can use 3D Touch to get directions home, find nearby businesses or message your location to a friend. But developers can now create complications, watch faces, messaging apps and all sorts of other tools.
With iPhone 6S many Quick Actions work right from the Home screen and require only a single press
The changes in the iPhone 6s and 6s Plus aren't as dramatic, but have similar implications. The previous versions (iPhone 6 and 6 Plus) will each drop $100.
When a reporter asked him whether Apple would consider making a bigger iPhone to improve antenna reliability, Jobs scoffed. "Couple it up with the 12.9" iPad Pro and there would be an Apple device to replace the conventional sketchbooks, money.cnn.com reported. "The reality is the platform is free, the associated ecosystem of devices -whether smartphones or tablets, and the price points of the hardware are much lower", he adds.
The rumors are true - Apple is introducing a new, bigger, faster version of the iPad called the iPad Pro. It's 1.8 times faster than the previous iPad's CPU ("desktop class" according to Apple executive Phil Schiller). If you were taking video before, you need to slide the camera to "Photo" first. It will weigh 1.57 pounds.
He said even making images appear sharper on the screen wouldn't help smaller tablets become usable "unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size". It's big enough to have a full-size keyboard on the screen. The keyboard is coated with a thin fabric. When you choose a black pencil, it comes out gray, like a real pencil. It even got its own Jony Ive narrated videos.
Reports said that although electronic drawing pads had already existed, they were bulky and were meant for desk use only.
- A Smart Keyboard ($169) will be available with iPad Pro. To show that it's serious, Apple brought out a very unexpected partner to demo the iPad Pro: Microsoft's Kirk Konenigsbauer.
Other analysts are less pessimistic than Munster about the iPad Pro's prospects. The TV now runs on tvOS, which is based on iOS and "built for the living room", according to Apple's Eddie Cue.
The TV box will cost either $149 or $199 depending on how much storage the user wants.
The biggest new feature is "3D Touch", which seems be an evolution of the "Force Touch" on the Apple Watch or the touchpad on the latest MacBooks. The Bluetooth remote has volume controls for the TV and a built-in accelerometer and gyroscope. It recharges using a Lightning connector. "I finally cracked it". And when you encounter dialogue that's mumbled, just say, "What did she say?" Don't know what you want to watch, Siri can make movie and TV suggestions based on things like genre. He told CNN that the stylus-tablet combo had communicated seamlessly in comparison to the third-party stylus pens that were unreliable, slow and at times inaccurate. You can rest your palm on the iPad while using the stylus.
"We've been working really hard, and really long", on TV, Cook said, emphasizing the word "long" in a nod to the time it has taken the company to produce an ambitious TV product.
Apple says 3D Touch enables Peek and Pop which lets you “dip in and out of content without losing your place”