Apple bundles three months of Apple Arcade access with new device purchases
Oct 14 2020
To start, the new phone features a squared-off design reminisce of the iPhone 5. Given the iPhone 12's small upgrade from the iPhone 11 and similar features to previous phones, many don't plan on purchasing the iPhone 12.
Apple said it has tested the 5G iPhone 12 phones with 100 carriers in 30 regions - delivering up to 3.5 gigabits per second in optimal cases, and up to 4 Gbps in ideal conditions. The new smartphones also include Apple's Super Retina XDR display and support Dolby Vision and HDR 10.
"Apple is rarely the first to launch new technologies but waits for a technology to be mature enough to build new customer experiences on top of it". The iPhone 12 will come a bit later, with pre-orders starting November 6 and units shipping on November 13. The iPhone 12 Pro Max will have up to 20 hours of video playback, up to 12 hours of streamed video playback, and up to 80 hours of audio playback.
The iPhone 12 Pro has a 52mm telephoto camera, bringing the optical zoom range to 4x, while the Pro Max model has a 65mm focal length telephoto lens for closer shots, tighter crops, and a 5x optical zoom range. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet.
The iPhone 12 mini will start at $699, and will be available in five colors: blue, green, black, white, and (Product) Red. The charger just latches onto the back of the phone magnetically, honing in on the right spot presumably as the Apple Watch also finds its charger sweet spot. They will, however, come with a Lightning to USB-C charging cable.
In the United Kingdom, they will start at £999 and £1,099 respectively.