Technology

Why Did Apple Quietly Raise the iPad Pro's Price by $50?

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Apple increases iPad Pro prices due to shortage of NAND flash

MacRumors spotted the change yesterday afternoon, shortly after Apple wrapped up its event at the Steve Jobs Theater in the new Apple Park.

The 256GB model of the 10.5-inch Wi-Fi iPad Pro, which was launched with a price tag of $749, now costs $799.

Cellular models will set you back with an additional $130, but it's worth pointing out that the prices of the 64GB variants remain unaltered. If you journey to the Apple Store, you'll see that all 256GB/512GB variants of the 10.5 and 12.9-inch iPad Pro models are now $50 more expensive. Similarly, the 256GB iPad Pro 12.9 (2017) pricing went from $899 to $949 and the 512GB 12.9-inch model's pricing increased from $1,099 to $1,149. The iPad Pro prices for some models have been raised by around $50.

The 12.9-inch iPad Pro features 256GB of storage has watched its price jump from $879 to $929, and the 512GB version now costs $1,129, up from $1,079.

Even though it may be easy to look at this and say that Apple simply wants to charge more money (especially when there isn't a explanation from Apple itself), that may not be the motivation behind these price hikes. The 512GB 10.5-inch Wi-Fi model, which was initially priced at $949, now costs $999.

We started to experience some level of cost pressure on the memory side particularly on on and on NAND and DRAM.

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