Technology

The One Amazon Prime Day Deal You Can Shop Early

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Amazon Prime Day 2019 will last 48 hours and include a million+ deals and thousands of product launches

Target Deal Days will be held from July 15 to July 16. Seventy-six percent of Prime members in the USA are planning to shop on Prime Day this year, up from 63% last year.

Prime Day 2018 was in fact so popular that the retail site was initially unable to handle the volume of traffic it was receiving, forcing Amazon to temporarily cut global visits until additional servers could be installed to handle the load. They will be available exclusively from Amazon for a limited time, and you could be the first to get your hands on them.

Amazon app: If you'll be out and about on Prime Day, download Amazon's mobile apps, log in, and you'll be ready to shop wherever you are.

eBay's offers also come with its "Best Price Guarantee", which promises that if you find an item for less on a competitor's website, eBay will give you 110% of the price difference on any eligible deals and products.

Here's hoping that Amazon will be more prepared this year when Prime Day comes around. Of those Prime members intending to shop on Prime Day, almost three-quarters plan to shop the electronics category (71% U.S., 72% U.K.); 58% of USA members (31% U.K.) plan to buy clothing; and 56% of US members (58% U.K.) plan to shop home goods. Should you be unaware of what "Prime Day" entails, picture a "Black Friday" of sorts, strictly for Amazon Prime users.

Amazon says it'll host featured Lightning Deals that will include "jaw-dropping prices on top-tier brands" during Prime Day, but these deals will be spread out over the 48 hours so you'll have to keep checking the site. SMBs generated $1.5 billion in sales during Prime Day a year ago. But, more importantly, Amazon uses the savings event to spotlight its own products and hook new members on Prime, a subscription program that more than 100 million people around the world count on as an indispensable part of their shopping lives.

In response to Amazon's Prime Day, other retailers have begun to deliver promotional periods of their own.

On previous occasions, the popular savings event has lasted 24 hours or even 36 hours (as in 2018).

On Monday, Nordstrom announced it will launch its two-week "anniversary sale" on July 19, with discounts on brands such as Topshop and Madewell.

The top-selling item in the USA was the Instant Pot, while the Bosch cordless drill took the title in the UK.

July 17 was the biggest sales day for smart home devices in Amazon's history.

Shoppers purchaed more than five million toys, beauty products, PCs, apparel items and kitchen products.

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