The biggest announcements from Apple's iPhone Xs event
Sep 14 2018
Lost in the fray of Apple's big hardware event was the announcement that it would no longer include a dongle, free of charge, with the purchase of a newiPhone.
If you're clinging to wired headphones, you might not like what Apple's doing with its new iPhones.
Three new iPhones are heading our way: the XS, XS Max, and the XR. The iPhone X was nowhere to be seen, along with the iPhone 6S and the smaller iPhone SE.
In a note to clients on Thursday, Needham analyst Laura Martin compared Apple's decision to release the iPhone XR on October 26 - a full month after the iPhone XS launch - to the way studios release films in theaters and then on television. While there was no reason given for the withdrawal of the model, it is evident that manufacturing costs for the iPhone X didn't drop enough over the last 10 months.
But one year later, Apple is discontinuing the phone that marked the iPhone's 10th anniversary and heralded a change in how it names its devices.
The iPhone 6S and 6S Plus were unveiled in 2015 and it was evident Apple would kill the handset sooner or later.
Other features of the chip announced during the event include a vision processor with low-light enhancement, built-in gyropscope and accelerometer, augmented reality systems including high-accuracy motion and world tracking, a claim of 15 percent performance improvement and 40 percent reduction in power draw over the A11 while using the two high-performance cores alongside a 50 percent reduction in power draw when using the four "efficiency" cores. "iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch", he wrote in a research note, according to MacRumors.
The analyst also told The Post that he predicts that even the 2-year-old iPhone 7, which has seen its starting price cut to $449, will outsell the iPhone 8, thanks to its appeal in developing markets.