"I am not in the habit of supporting people who attack my wife and who attack my father", he said.
Speaking on a Politico-sponsored panel on the future of the Republican Party, Roe said that for Cruz, "it was never part of the consideration to endorse". "It got me here", he told ABC News.
"I will not malign, I will not insult, this is not a game. This is not politics - right and wrong matters", he said. "We have not abandoned who we are in this country".
That was more black people, by far, than I encountered in any RNC space the rest of the week, which was especially noticeable in a majority-minority city where the street vendors selling "Make America Great Again" and "Hillary for Prison" T-shirts are nearly entirely African-American. Ted Cruz defended his decision not to endorse the GOP presidential nominee.
Given the extreme whiteness of this year's Republican National Convention, where some estimates suggest that only 3 to 4 percent of the delegates are people of color, one of the week's stranger subplots has been the media offensive staged by Donald Trump's tiny coterie of African-American supporters.
"I always heard he didn't have that many friends in Washington D.C. He certainly didn't have that many friends in this room last night", Trump's son Eric told NBC's Today show. Many of Trump's primary rivals have not only capitulated to him but chose to come to the convention this week, like governors Chris Christie and Scott Walker, and shill for a man they once claimed was unfit for the office. It was the most obvious example this week of a rift that still exists in the party over Trump's candidacy. According to member station KQED, Thiel is expected to tell delegates that he is "proud to be gay". He predicted that Texans won't forget Cruz turning his back on the party's nominee. This includes Trump, who he reportedly warned earlier in the week that his speech wasn't going to be an endorsement.
Co-host Stu Burguiere offered his take, saying that what Cruz said Wednesday night could actually help him in the long run.
Cruz, known as an ideologue of the conservative Tea Party movement who strongly favours small government, has been a controversial figure himself, upsetting fellow Republicans in Congress by plowing his own furrow.
"I think my message is a good message".
"In that speech last night, I did not say a single negative word about Donald Trump", Cruz told his fellow Texans inside a Marriott ballroom.