The app itself challenges players to get up and move around their city (and beyond) to catch different types of Pokemon . If your business is home to a PokeStop, you can seed them with Lure Modules, an in game item that attracts Pokemon to the PokeStop.
As you very likely already know, the game synthesizes the real world with the virtual through your mobile device. Specifically, what data it is harvesting from its players. On Android, you can directly download and install the game's APK file from here - but be careful, bypassing Google's Play store like that can be unsafe and the file could be infested with malware.
Since the game has come out APKMirror's traffic has gone up nearly 600%. As well, the game has designated certain buildings, landmarks and businesses as Pokemon "training gyms", without the knowledge or consent of owners, driving thousands of unwanted visitors to trespass or disrupt businesses.
There are a lot more people now that are going to go for walks that weren't going before. But, how does it move around in the real world? In Atlanta, an advertising agency spent $40 of real-world money to buy in-game lures , which can be placed to attract rare Pokemon to a check-in spot on the map.
Secondly, the GPS tracking technology used by the Pokemon Go app to track the movement of the players across the Pokemon map within the game would interfere with the tracking systems up in space, which uses different frequencies than down in the earth.
There have been reports about Pokemon Go being infected with malware and supplied on third-party websites. Pokemon Go does offer in-app purchases for users looking to acquire virtual goods without having to visit real-world locations, but no plans for a paid version have been announced .