Snapchat will soon let you tag anyone in your Stories posts

With this new feature Snap can help spark conversations that can lead to visual communication which is what Snapchat is all about

Snapchat and Instagram will have to decide whether they want help from outsiders even if it can't guarantee the quality or safety of their content, or whether it will go it alone as they compete against each other.

To tag someone, shoot a photo or video on Snapchat and then start adding text.

However, the feature is not being rolled out to all users, and is now in the pilot phase, the company said to TechCrunch.

In an interview with TechCrunch, SnapChat confirms that they're temporarily disabling the feature until GIPHY is able to address the problem.

For now, tagging seems to be appearing on the app for some users.

A few users, including actor Matt Rappaport, appear to have the feature already. On Snapchat, you'll need to remember the exact username you're trying to find.

Snap Inc (NYSE:SNAP) is testing a new feature that it hopes will lead to increased user engagement on Snapchat.

When someone views your Snap, they can also see more information about the tagged user by swiping up on the "more" option.

If a user has been tagged in a post, they will receive a standard notification similar to Instagram and Facebook.

Snapchat told TechCrunch, "As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again. while we wait for Giphy's team to take a look at it".

Facebook was one of the first to allow users to tag other accounts in photos uploaded to the site.

It comes after Snapchat completely overhauled the app's design last November, by separating the app between "social" and "media" in an effort to make the app more personalized and easy to use.