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Skincare brand Dove apologizes for Facebook ad that sparked backlash

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IN TWEETS: Dove slammed for racist ad

Meanwhile, some have defended Dove's ad and claims that that it was misunderstood and taken out of context.

Personal care and beauty products company Dove is being called out for its racist post.They posted an advert on their Facebook page on Sunday which caused uproar from people.

The ad has since been deleted.

Soap company Dove is facing a wave of criticism after an advert they posted of a black woman seemingly taking off her shirt and skin to become a white woman went viral. The white woman then turns into an Asian woman after she removes her t-shirt.

The beauty brand admitted it had "missed the mark" after the controversial Facebook ad.

Dove apologized on Twitter Saturday, saying the brand "missed the mark in representing women of colour thoughtfully".

A few users brought up instances when the brand had other questionable marketing ploys that seemed to paint blackness as undesired.

The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark".

"Dove is committed to representing the beauty of diversity".

"What exactly were yall going for? Your creative director should be fired".

In the ad, the women standing in front of the "before" image had dark skin, the woman in between had medium-toned skin and the woman in front of the "after" image was white. In 2011, an ad sparked controversy after it showed three women with different skin tones in front of a wall marked "before and "after".

This isn't the first time Dove received backlash after releasing ads deemed racially insensitive.

Dove said in a statement to Gawker, "All three women are meant to demonstrate the "after" product benefit".

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