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Shoelace, To Tie People of The Same Interest!

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Google’s Area 120 launches new hyperlocal social networking app

Google says, "This will help us determine what works and what doesn't as we work to make the app available to more people". Shoelace is a hyperlocal network for people wanting to get together based on matching interests.

As the name Shoelace suggests, the app helps in stitching friends and increasing the contacts list who share common interests like hobbies, activities. Well, according to the website, "the whole premise of Shoelace is to tie people together based on their interests - like two laces on a shoe".

The focus of Shoelace for now is to create and organise social events and activities.

The app has been rolled out only in NY at present.

In the past, Google's Area 120 experiments have made it to actual consumer products (Google's podcast app) while others have been baked in into Android as features such as the smart reply on Android messages.

Google takes another big step forward in the field of social networking. This time around, they're starting small again, launching in New York City and by invitation only.

These events - fittingly referred to as "loops" within the app - might include things like playing ping pong at a local bar or watching comedy at an open mic night. Since community building is the ultimate goal of this app, they're partnering with select communities, although they didn't really specify which those are. In short, Shoelace looks like a social network that encourages people to spend less time on their phones, and more time doing something, anything in real life.

Back in 2011, it launched the short-lived Schemer. The Shoelace Social Networking app will be made available for both, Android and iOS Mobile platforms. As for the app making its way to other countries including India, we would advise you not to hold your breath. You will be allowed to explore all the categories and can choose the ones which interest you the most.

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