Reynolds' ad for Laughing Man is a beautifully produced thing, playing up Jackman's heroic roles in the X-Men universe as well as the company's goal to improve the lives of coffee farmers.
The playful rivalry between Ryan Reynolds and Hugh Jackman has gone on for months now and there doesn't appear to be an end in sight.
Not that we were complaining, or anything, but it seems they chose to let one another put together an ad on the other's business venture, Ryan being Aviation Gin and HughLaughing Man Coffee.
"Yeah, we sure did", Reynolds said.
In the high-value clip - which Ryan claimed "cost one million dollars" - the Deadpool star is heard speaking over behind-the-scenes footage showing Hugh, 50, in the fields with the coffee makers, showing how the product is put together and how profits from the company helped communities in need.
"Hugh could be behind such a Hugh-roic company", Ryan asked, then chuckled. "The loving and caring man who created Laughing Man. Make every cup count".
The Deadpool star lends his voice over handsome, behind-the-scenes shots showing how the coffee is made, highlighting how profits from the company help communities in need. My friend, Hugh Jackman. Jackman then says "I'm not quite ready to show mine yet, let's just cut it there".
Reynolds then gave Jackman a "F for effort". "The gin's pretty great though I'll have to try it someday".
He then tilts the bottle on its side and lets it pour out onto the table.
Cutting back to the studio, we see Reynolds' face of complete shock and betrayal while Jackman says he didn't think that the truce was actually genuine.
"Wow, man that's really professional", a stunned Jackman replied. In a new video, both actors were good to their word but, thanks to Jackman's antics, the feud is back on and we're all the better off for it. When pressed, Jackman rolls the ad, which sees him sitting in a very fancy, leather-clad room with the actor in a nice suit, sitting in a chair to discuss Aviation Gin.