Business

Paving for pizza: Domino's fills potholes in DE, more cities

Share
Paving for pizza: Domino's fills potholes in DE, more cities

They believe bad roads shouldn't happen to good pizza!

Customers can nominate their cities on the Domino's website, reports Yahoo Finance. The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?"

Domino's says its Paving for Pizza program has already awarded funding to four communities to fix 203 potholes, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Ann Arbor-based Domino's Pizza launched a rather freaky marketing campaign in which it's working with municipalities around the country to pave potholes.

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Bill Scherer, the town's mayor, said in Domino's release. "We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal".

Pizza juggernaut Domino's wants to fill potholes in the road like it fills your empty stomach. In the old days, you didn't have to order pizza to get potholes fixed.

Domino's has even included a road condition meter on its website to show how pizzas are affected by mild, moderate, critical and catastrophic road conditions. The pizza chain has more than 14,800 stores in more than 85 markets.

In a semi-dystopian twist, Domino's emblazoned the potholes it repaired so far with its logo and tagline: "Oh yes we did", according to Fortune. She said Domino's wasn't disclosing how much it was spending on the grants.

Share