Nike Enlists Chance The Rapper In A New Olympic Short Film
Aug 11 2016
Chance The Rapper has shared a new track within Nike's latest Olympics ad campaign.
With the Olympics in full force, Nike drops a new short film entitled Unlimited Together starring the U.S. Basketball Team, and none other than Chance the Rapper.
It's a new Nike ad for US basketball, and Chance shows his lyrical genius once again - his words are plays on the Star-Spangled Banner and the constitution.
The video, titled "Unlimited Together", was shot in black and white by Hiro Murai, an acclaimed Japanese music video director, Billboard reports. In the chorus Chance lets Team USA know that "Wherever you are, we're right by your side". As the song plays, images of the athletes - DeMarcus Cousins, Kyrie Irving, Kevin Durant, Carmelo Anthony, Elena Delle Donne, Maya Moore, Tamika Catchings and more are all featured - are seen projected against a city building while in action.
Watch the commercial that's the product of Chance's new partnership with Nike. "The film celebrates how the USA Basketball men's and women's teams" individual strengths are amplified when unified in pursuit of a common goal".