Need More Info? Swipe Up on Snapchat's Context Cards


Snapchat is partnering with several services including OpenTable and Lyft to launch something new called Context Cards.

The new feature will pop up by swiping "More" at the bottom of snaps sent by users who agree to share their locations.

These include Snaps tagged with the white, venue-specific, geofilters or that have been submitted to the firm's public "our story" collections, which appear in snap map or search. When swiping up on a snap, users can see additional info that's automatically populated from a growing number of partners, including TripAdvisor, FourSquare, Uber, and more.

Context Cards were produced with the help of Vurb, a mobile search company acquired by the Veince-based Snap 2016 for over $100 million, the company said.

Now, the recipient will be able to swipe up on any such snap to look at detailed information such as hours of operation, contact details, maps, directions, reviews, and more.

The Context Cards displayed vary depending on the type of venue and the details available about the location.

Context Cards will aim to teach Snapchat users more about the world and enable them to get more information about whatever catches their eye.

The first Context Card that appears will contain basic information like the name of the place, category of venue (i.e. department store or restaurant), and partner's rating, for example.

Snap said many locations will also have Stories integrated into their Context Cards. Context Cards won't be limited to single Snaps either, as Snapchat is integrating them into Stories as well.

More than 60% of their users spend on average 30 minutes a day on the app.