They're then given two options: "Open MicrosoftEdge" or "Install anyway". Currently, this is only on an Insider build, but there's every chance it'll be on customer PCs in the October 2018 update. Apparently, Firefox still remains the more saintly browser of the big three.
Whether or not such prompts would tag along with future Windows updates, would depend on the feedback on this particular test feature. Spotted by Windows Central, Windows 10 Insiders are now seeing an Edge "ad" when trying to install Chrome or Firefox.
Imagine a constant storm of warnings telling you not to install the software you want or need. This was also confirmed by a Microsoft spokesperson to ZDNet.
Even more frustrating is the fact that Windows displays this prompt even when you're installing yet another browser.
While not as in your face as this new Edge test, Google has been known to promote Chrome when you visit their sites using a competing browser. For example, Microsoft has used the "tips, tricks, and suggestions" feature-again, enabled by default-to suggest you use Edge with intrusive pop-ups on your taskbar.
Companies like Google or Microsoft have used their market position in the past to push their own products. The Verge points out that Microsoft is simply testing the prompt for now and that the change won't appear in the Windows 10 October update. More people use Mozilla Firefox than use Microsoft Edge. Google offers a free search engine and other free online services.
In fact, it was hard to tell any difference between the speed of the three major browsers when using an advert- and script-heavy site site, with each browser being fast to load pages.
Microsoft sells an operating system we all pay for, even if it's built into the cost of the PCs we buy. Users should not be stripped of their ability to choose the browser they want.