Kendall Jenner is reportedly 'devastated' by the Pepsi advert backlash

Kendall Jenner is reportedly 'devastated' by the Pepsi advert backlash

In the statement from the company, they indicated that the intention of the video was to "project a global message of unity, peace and understanding", and they acknowledge that perhaps they missed the mark with the advertisement.

"If we're gonna go with cultural appropriation, wear natural hair", Goldberg said.

It said it was "removing the content and halting any further rollout".

In the ad, Jenner was modeling and pulled off her blonde wig, wiped off her lipstick, and joined a peaceful protest on the street before walking up to policeman to hand him a Pepsi. The ad ends with her handing a Pepsi to an unsuspecting police officer, much to the delight of her fellow protestors.

Pepsi also took advantage of the occasion to sympathize with Kendall Jenner.

The supermodel (21) starred in the now-pulled short film which was largely criticised for its out-of-touch message and being accused of trivialising the Black Lives Matter movement by recreating iconic police protest imagery - with Pepsi.

Stars such as Lena Dunham also took to social media to criticise the advert.

The soft drinks company launched the ad, which featured Kendall caught up in a peace protest, on Tuesday (04Apr17).

As you surely know, Pepsi is only recently smarting from the many burns it received-including one from none other than Martin Luther King Jr.'s daughter -for the aforementioned Jenner ad.

According to Marie Claire, Jenner has not yet spoken about Pepsi's decision or the ad's backlash, though she did remove the tweets she posted yesterday promoting it, along with the Instagram of her behind the scenes. "No matter the occasion, big or small, these are the moments that make us feel alive".

Bernice King wrote on Twitter: 'If only Daddy would have known about the power of Pepsi'.

Since the commercial's release and subsequent backlash, Kendall has deleted any mention of the ad from her social media.

It isn't the first time PepsiCo has backpedaled and apologized for an ad.