Its Show Time: Apple’s Next Event To Take Place On 25 March

Apple says ‘it’s show time’ March 25: TV service announcement expected

"We will participate in the original content world", Cook said while discussing Apple's plans for video content including a partnership with Oprah Winfrey.

It was heavily speculated that this event will witness the launch of Apple News subscription service. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service.

The company has not given any details on the products that would be launched during the event.

The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc's Prime Video. Further, neither of the popular media services likely feel that they need Apple to attract or retain subscribers. The rumours mentioned that the company might focus on services. Presumably, the shows Apple has already released on Apple Music, such as Carpool Karaoke and Planet of the Apps, will be on the streaming service, but that isn't clear.

Apple aims to bring together its own shows into one central location with content from media companies, saving iPhone and other Apple device users from having to juggle multiple apps for those channels, sources earlier told Reuters.

Rumors suggest that Apple will pitch its video and magazine services as separate entities with separate prices, but it could offer a bundle that offers, say, both services and an Apple Music sub at a cheaper price. Ltd.to let Samsung television owners watch video purchased from Apple on Samsung sets. "But Apple is smart to not limit the places people can consume their services".