It's Playball for Major League Baseball and Facebook
Mar 10 2018
The service will also continue to incorporate Major League Baseball players in promotions, including a variety of national TV spots and on-air call-outs during the games.
In addition to the games, Facebook will also get highlight packages and weekly recaps from each of the MLB's 30 teams.
"This partnership with Facebook reflects the ongoing commitment of Major League Baseball and our clubs to connect with people around the world", MLB deputy commissioner for business and media Tony Petitti said in a news release.
Facebook last spring acquired the rights to stream 20 Major League Baseball (MLB) games over the course of the season. Neither Facebook nor Major League Baseball disclosed the terms of the agreement, but Bloomberg reported the deal was priced at between $30 million to $35 million.
MLB Network plans to introduce in-game production elements specially designed for watching, sharing and interacting on Facebook. Fans can watch the games on the MLB Live show page on Facebook Watch, which will be globally available aside from "select worldwide markets", according to a press release.
Facebook's selection will come from among the nine games per season teams can lose from their local telecasts to national video partners, which include Fox and ESPN.
Overall, these games will add to the Facebook experience.
In 2015, the National Football League gave Yahoo the rights to stream a London regular season game for $15 million. They'll be featured on Facebook's first stream when they take on the New York Mets on April 4 in a Wednesday matinee at Citi Field, and again on April 26 when they host the Arizona Diamondbacks at Citizens Bank Park. Games will be streamed on smartphones, tablets, computers and "other connected devices, including home TVs", notes Bloomberg. The social media network also has rights to stream the UEFA Champions League, Mexico's soccer league, and "college basketball games involving smaller conferences".
The two groups said Friday that the deal is an extension from a previous partnership past year in which Facebookstreamed 20 baseball games. The game will start at 1:10 p.m. EST.
Wednesday, April 18: Kansas City Royals vs. Toronto Blue Jays, 4:07 p.m.