Instagram Finally Rolls Out Landscape Mode For IGTV

Instagram's IGTV Gives up on Vertical Videos

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design. In the general part of the app the limit is one minute.

Previously, IGTV only allowed people to watch movies, etc. vertically.

Instagram team believes it's the right change for Instagrammers.

By default, the videos will still be played in portrait mode and users will need to rotate the phone to activate landscape mode.

"The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist", the report quoted Will Ruben, Instagram's product lead on Explore as saying. "In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015". In a press release, the social network announced that it's adding landscape video support to IGTV. The company anticipates the new horizontal video support will cause 'creativity to flourish and engagement to rise...' on its video platform over coming years.

Therefore Instagram provided the feature of IGTV where they can post their content with any interruption or foundation of time. YouTubers shoot video horizontally, so having to convert them to a vertical format can become time-consuming and not worth it in the end if their video doesn't perform well.

There are several technology companies that have shifted to video content recently as an effective and fresh way to attract users. Initially the view counts were less, however, it slowly picked up after Instagram let them share IGTV videos on their feed.