In Praise of the Instagram Egg, Social Media’s Unlikeliest Optimist

Instagram Viral Egg

The promotional video focuses primarily on social media, or rather the psychological pressure that can occur as a side effect of using social platforms. Not just that, in the video, one can hear the Egg saying, "Recently I've started to crack".

The "Egg Gang" partnered up with Hulu and delivered an important message about mental health on social media. "If you're struggling too. talk to someone".

The ad reads: "Hi, I'm the world record egg". According to Eugene's team, mental health is just the first of several causes they hope to get behind.

Experts had estimated the first brand to crack the egg's market might pay as much as $10 million for the exposure. (Though there's no word on whether or not the funds he's raised from selling egg-related merch will go to these organizations.) Yes, the company did all this in collaboration with Hulu, but so far it doesn't look as if the streaming service is preparing to launch a show about the trials and tribulations of an internet-famous egg.

It all started with the photo of a chicken's egg, posted to Instagram account world_record_egg on January 4, 2019.

The egg, dubbed "Eugene", was created by London-based advertising executive Chris Godfrey, who was curious to see if a picture of an egg could become a social-media star.

"The wait is over All will be revealed this Sunday following the Super Bowl..."

Speaking to CNET after breaking the record, the anonymous user behind the egg account called the yolk-filled shell "Eugene" and said that it was "appreciative of the incredible support". "We'd like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight", tweeted Mental Health America.

Fortunately, the indomitable little egg soon pulls itself back together and offers the positive note of "we got this" while sporting a cheerful grin.