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Huawei maintains steady growth; ships 27 million smartphones in Q3, 2015

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Huawei maintains steady growth; ships 27 million smartphones in Q3, 2015

Ranking third, the Chinese smartphone maker saw a whopping 60.9 percent increase in smartphone shipments to 26.5 million, claiming 7.5 percent of sales globally. That's more than any other smartphone maker on the planet and also representative of a 6 percent annual bump in shipments for Samsung. According to the firm, "The company powered its way to first place with 81 percent year-on-year shipment growth, extending its strong performance in the previous quarter".

Huawei is the world's third biggest smartphone manufacturer and yet it barely has any brand awareness in the USA, which is in part due to the concerns over the security of the company's products, an issue which has been raised by the US government in relation to its networking equipment but which has had a knock-on effect on the company's handset business in the world's second biggest smartphone market.

With 355.2 million smartphones shipped worldwide, Q3 2015 is now the second best quarter ever, according to the International Data Group's (IDC) latest report on the global smartphone market. That represented a 6.8% gain from 2014's third quarter total of 332.6 million units shipped.

Samsung shipments rose 6 percent to 83.8 million units, and though up, Samsung's growth did not keep pace with global industrywide growth of 10 percent to 354 million units.

Africa is steadily becoming a hot market for smartphone manufacturers led by Samsung, TECNO, Microsoft, Infinix, Obbi and recently Xiaomi which is set to launch before the end of this year.

"Huawei is expanding rapidly across Asia, Europe and the United States, putting competitive pressure on key rivals such as Lenovo-Motorola and Xiaomi", noted Strategy Analytics director Woody Oh. It now has a 13.5% global share of the market, up from 11.8% in 2014. Analysts said that Apple's massive profit can be traced back to the quite expensive devices it sells that compensates for its rather low sales volume if compared to Samsung.

The Chinese tech company said it was "proud" of the growth in smartphone sales that it had witnessed outside of the People's Republic. The unit's operating loss narrowed by $1.23 billion to around $172 million.

This is because its next flagship smartphone, the Galaxy S7 will not be around until January.

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