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Harley-Davidson Inc (HOG) Given Neutral Rating at UBS AG

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Harley-Davidson Inc.'s revenue fell 14% in the first quarter as the motorcycle maker's retail sales slid in the in the USA and overseas.

Net income reported by Harley-Davidson Inc in its first quarter of 2017 was $186.37 million. However, Harley-Davidson's U.S. market share for the quarter was 51.3 per cent in the 601cc-plus segment, up compared with the first quarter in 2016.

"First quarter USA retail sales were in line with our projections and we remain confident in our full-year plan despite global retail sales being down in the first quarter", said Matt Levatich, CEO, Harley-Davidson.

Harley-Davidson, Inc. (NYSE:HOG) yearly performance is 31.41% and net profit margin is 11.50%. "If it continues and Harley can't find new riders beyond this demographic group, it's a problem". In line with the company's expectations, Harley-Davidson retail motorcycle sales in the US were down 5.7 percent compared to the year-ago quarter, with the overall USA industry down for the same period.

Company shares have been seen trading -10.25% off of the 52 week high and 39.28% away from the 52 week low.

Harley shares were down about 4% to $57.07 in Tuesday trading on Wall Street. Analysts polled by Thomson Reuters were expecting earnings of $1.02 per share. Analysts giving shares a rating of 1 or 2 would be indicating a Buy. Company's distance from 20 day simple moving average is -2.45% and distance from 50-Day simple moving average is 0.52%.

Wells Fargo & Co (NYSE:WFC) have shown a high EPS growth of 7.20% in the last 5 years and has earnings growth of 0.80% yoy. Zacks Investment Research cut shares of Harley-Davidson from a "hold" rating to a "sell" rating in a research note on Wednesday, December 21st. Two analysts have rated the stock with a sell rating, seventeen have given a hold rating and six have given a buy rating to the company's stock. (NYSE:HOG). The big banks are holding 91.40% of the shares while company insiders are clinging to 0.10%.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, April 18th.

In other news, Director Donald A. James sold 100,000 shares of the stock in a transaction on Friday, February 10th. "We are very pleased with our continued growth in USA market share and the progress our USA dealers made in reducing their inventory of 2016 motorcycles in the quarter". Insiders have sold 103,960 shares of company stock valued at $5,912,378 in the last three months.

However, Harley-Davidson has been facing challenges from competitors, including heavy discounts. Stratos Wealth Partners LTD. raised its position in shares of Harley-Davidson by 1.7% in the third quarter. The number of shares now owned by investors are 175.63 mln. Tower Research Capital LLC TRC now owns 3,818 shares of the company's stock valued at $201,000 after buying an additional 700 shares during the last quarter. Over the past twelve months, Harley-Davidson, Inc. The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services.

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