Haas changes F1 auto from gray to black-and-gold for 2019

The 2019 Haas car

The Haas Formula One team transformed their old grey livery into a sleek black and gold look at a launch on Thursday while a new, if little-known, energy drink title sponsor talked about taking on Red Bull.

The American team's new black and gold auto is sponsored by William Storey, boss of an elusive British energy drink. The two parties agreed on a deal in the late stages of 2018.

Haas are the first team to showcase their spectacular new look, and they haven't disappointed for the 2019 campaign.

Storey said Haas' new black and gold auto is reminiscent of the Lotus driven by Ayrton Senna in the 80s, and that's no accident. "As long as the auto is nice and Gene's company Haas Automation is represented as a sponsor he's happy", said Steiner. The colours scheme was made famous by Lotus's John Player Special branded cars between 1972 and 1986. "It's something we have an eye on - although of course first we've got to see how the vehicle is in testing".

Haas finished fifth in last year's Constructors' Championship, its best result, while Red Bull - champions from 2010 through 2013 - placed third, having taken four wins. But Haas team principal Steiner states the importance of continuing that progressing for the 2019 season. We're with the best-run team in my opinion, and equally importantly, lovely people.

"Our partnership with Rich Energy is another positive example of moving forward as an organization".

"We intend on being in Formula 1 long, long term and we believe that Haas are a dream partner for us".

Team principal Gunther Steiner recited that fourth had been possible past year if inexperience hadn't influenced mistakes on the team's part. "On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilise our time there wisely to prepare for Australia".

"We're absolutely over the moon to be in Formula 1", Storey said at the unveiling of the new Haas livery. The logo of the drinks company features on top of the vehicle, as well their workmark on the front wing.

Rich Energy CEO Williams Storey, whose company is partnering with Haas this year, offered an energized outlook for 2019, claiming the U.S. outfit will take the fight to rival Red Bull.

Kevin Magnussen hopes F1's new regulations will put an end to the "ridiculous and extreme" levels of fuel saving and tyre management that drivers have experienced in the past few years. We're expanding very quickly, we're taking a huge amount of business from them.