Despite the competition between Apple and Amazon, it's easy to see why the two agreed for the Prime Video app to finally become available for the Apple TV.
But just yesterday, a strong indication that Prime Video for Apple TV is finally coming emerged in Apple's App Store.
Live sports in the Apple TV app means fans in the USA can now follow their favorite teams to ensure those live games show up first in their Up Next queue. Yes, Amazon Prime Video is available on Apple TV.
Support for the Apple TV Amazon Prime Video app came one day after Google announced it was removing YouTube support from both Fire TV and Echo Show, Amazon'ssmart speaker that features a touchscreen.Google pulled the service because Amazon doesn't sell its products, the company told CNN Tech.
9to5Mac points out that the app might not be visible to all users in Apple TV Search, so the best way to find it is to search for "Amazon" on the tvOS App Store.
Apple is also adding support for live sports, with participation from ESPN, the National Basketball Association, and Turner Sports. It wasn't until relatively recently at WWDC 2017 when Apple and Amazon belatedly said they had reached an agreement to develop a dedicated tvOS app for the Apple TV.
News of Apple and Amazon settling their differences comes as Alphabet (GOOGL)-owned Google is engaged with its own dispute with Amazon over streaming video. The Sports tab in the Apple TV app makes it even easier for fans in the USA to track the teams, games and moments that are important to them.
iOS users who are also subscribed to Amazon Prime Video have had it kind of rough up until now. Amazon's video service competes with iTunes' TV and movies offerings, so it was disappointing - but not surprising - that it had not yet appeared on Apple's streaming box. Apple TV 4K models are in 32GB ($179) and 64GB ($199) versions.