Falcons, Atlanta United drop affiliation with Papa John's
Jul 14 2018
In the wake of a scandal involving a racist slur that has forced the resignation of Papa John's Pizza founder John Schnatter from the company's board, the Rangers are suspending all promotions and advertising deals with the embattled pizza chain, a club official said.
Schnatter subsequently issued a statement acknowledging the use of "inappropriate and hurtful" language.
The stadium's name will be changed from Papa John's Cardinal Stadium to simply Cardinal Stadium.
Schnatter apologized for the remarks Wednesday. Given the controversy surrounding Schnatter, U-L president Neeli Bendapudi confirmed Thursday that she and the university are "evaluating" the status of the stadium's naming rights. Schnatter apologized and said he would resign as chairman.
"The Marlins are committed to an inclusive environment for all of our fans", the Marlins said in their brief statement announcing the suspension of Papa John's-related activities. Take, for example, one from the summer of 2016, when Schnatter's usual red Papa John's shirt was replaced with a "Ghostbusters" jumpsuit in a 30-second TV spot and on a movie-themed pizza box.
In addition to appearing in TV ads, Schnatter's image has been on packaging and at the center of a logo that usually was all over the company's website.
Companies can leverage great personal stories to connect with customers, said Keith Hollingsworth, a professor at Morehouse College's business department.
'Five years from now, they might be able to start bringing him back.
Earlier this week, Schnatter used the n-word in a conference call orchestrated by a PR company created to prevent future PR screw-ups.
Other fallout continued Friday.
Several current Louisville football players expressed on Thursday a desire to have the name of the stadium changed as well.
Participating area Papa John's stores had offered 50 percent off pizza orders the day after a Nats win.
The company can not afford to alienate customers, with sales already under pressure from rivals such as Domino's.
Shares in Papa John's were up more than 3.1% on Friday following the news of the branding overhaul, improving further on the gains made after it was announced that Mr Schnatter was departing as chairman. For the first three months of this year, the chain said a key sales figure fell 5.3 percent in North America.