EasyJet boss Carolyn McCall named new ITV chief executive

ITV hires Easyjet’s Carolyn Mc Call as ceo

Commenting on her decision to leave easyJet, McCall said: "This was a really hard decision for me to make".

ITV shares were marked 1.8% higher in early London trading and changing hands at 178 pence each by 08:30, trimming their three month decline to around 18% amid concerns over slowing advertizing revenue. easyJet shares were seen 0.75% lower at 1,397 pence each.

U.K. TV giant ITV has named easyJet CEO and former CEO of The Guardian Media Group Carolyn McCall its new CEO, effective January 8, 2018.

Channel 4's chairman Charles Gurassa said last week that the broadcaster "is now operating in a TV advertising market in recession".

"I'm really pleased to be joining ITV".

"She will leave EasyJet well set for future success".

"The opportunity from ITV felt like the right one to take". She replaces Adam Crozier, who left the company at the end of June.

"It is a fantastic company in a dynamic and stimulating sector", she said.

McCall has also been a non-executive director of Burberry since 2014 and sits on the board of the Department of Business, Energy & Industrial Strategy and is a trustee at the Royal Academy.

She will be paid an annual salary of £900,000, plus pension and possible bonus and incentives.

"For ITV, we think the move suggests the company is comfortable with its strategic direction but her strong personal links should be helpful in several areas".

In March 2010, McCall was made CEO of Easyjet and was appointed DBE in the 2016 New Year Honours for services to the aviation industry.

The announcement comes just a few days after the no-frills airline said it would create EasyJet Europe, based in Vienna, in order to keep flying unhindered across the European Union after Brexit. The broker said it was reassured by the announcement since McCall has experience of running a major media business and leading the growth of an worldwide FTSE 100 company.