Chrissy Teigen Thinks She May Know the Actress Who Bit Beyonce's Face
Mar 27 2018
Earlier this year, Kylie Jenner, one of the most influential voices in youth celebrity culture, tweeted that her Snapchat use was waning. The ad prompted users to choose between slapping Rihanna and punching Chris Brown. While citing a number of reasons, she mentioned the platform's recent "joke" about domestic violence in reference to Rihanna and her ex-boyfriend, Chris Brown, who was infamously arrested after attacking the "Stay" singer in 2009.
Snapchat nearly immediately took the ad down and apologized, but the damage had already been done. "I can only think of one person who would do this. but I cannot say. but she....is the worst".
Rihanna didn't mince words in her Instagram response.
Rihanna remonstrated Snapchat for choosing to host the ad, telling her Instagram following that "all the women, children, and men that have been victims of DV in the past and especially the ones who haven't made it out yet... you let us down!" She then called Snapchat dumb for spending money to animate the ad, which she felt was a slap in the face to domestic abuse victims.
This will not be good news for Snapchat whose stock price appears to be fluctuating more than Dermot Bannon's attitude to budgets. Shame on you. Throw the whole app-ology away.
It's now unclear what kind of share market chaos Teigen's tweet could wreak on the app, considering her very different positioning to Jenner and Rihanna in pop culture. When fans first expressed sadness that they couldn't easily see Teigen's story on Snapchat anymore, Teigen said she wondered how many people hating the app that it would take for the app to revert to its former interface. In the case of her tweet, the company lost an estimated $1.3 billion.
Chrissy Teigen has become the third celebrity in roughly a month to publicly proclaim her disdain for Snapchat.