Health

Are TV ads making your kids fat?

Share

The marketing experts working for fast food chains are well aware of the fact that kids would love a few free toys.

The American Academy of Child and Adolescent Psychiatry (AACAP) recently stated that children who learnt information through TV ads are unable to distinguish between what is right and wrong. It seems that when a child is exposed to a commercial on TV that advertises a fast-food menu he will be inclined to manipulate all family members in going to that specific diner. And about 83 percent of the children who got toys in their meals asked to go back to that restaurant. This shows how influenced children can get by advertisements of their favored TV channels & also indicates that the parents need to be careful when it comes to letting them watch TV and how regularly, especially when they want their children to eat healthy.

Factors which were found to be associated with more frequent visits to these places were more TVs in the home, more time spent watching TV daily, TVs in the kid's bedrooms, and more time spent watching one of the kid's networks that aired the majority of child-directed fast food ads.

Seemingly confirming the familiar warnings of pediatricians and other researchers, a new study in the Journal of Pediatrics finds that fast food commercials featuring toy giveaways led children to ask their parents to take them to the restaurants.

If you're a parent, you could surely relate to the fact that on every family trip to a fast-food restaurant you end buying your crying kid a happy meal. The investigation focused on how often kids watched four children's TV channels; if the kids asked to go to the two national fast-food chains advertised in those channels; if the children collected toys from those restaurant chains; and how often the families visited those fast-food restaurants. However, there was no link between a child's viewing of ad-free PBS TV viewing and the family's number of visits to the restaurants.

The parents were also asked how often they went to the fast-food places and if their children received toys as a part of a meal.

According to researcher Jennifer Emond, "Seventy-nine percent of the child-directed ads from those two restaurants aired on just four children's networks". The children were between the ages of 3 and 7. She adviced parents to give their children a TV programming free from commercials, for the reason that these kids avoid bothering for foods that are seen in TV commercials.

Share