Apple's CES OOH Message Makes Privacy Clear 01/08/2019

Apple Privacy

More than 180,000 tech industry executives, analysts and investors are set to descend on Las Vegas, Nevada, from January 8-11, for CES, the world's largest consumer technology trade show.

The world's largest tech show gets fully underway tomorrow, but the government shutdown has forced several federal government speakers to cancel.

The ad reads: "What happens on your iPhone, stays on your iPhone". However, following a rough patch that's slashed more than $300 billion in market value in two months, Apple is using this week's CES conference to make a bold statement in a rather uniquely Apple fashion. This year, at CES, we expect to see foldable smartphones, robots and a flying auto.

Monorain cars with the lettering "Hey Google" - the alarm word for the Internet company's language assistant - drive past an Apple banner advertising the protection of privacy on the iPhone.

Google, which operates Android, exposed the private details of 52 million users of its flop social media site Google+ in November, while last month Amazon sent 1,700 Alexa voice recordings to the wrong user following a GDPR data request.

The Apple promotion is a take on the popular Las Vegas slogan, "What happens in Vegas stays in Vegas".

Apple displayed a big message alongside a hotel at the start of CES that showed its commitment to privacy.