In March, after it became widely known that the information of tens of millions of Facebook users had been accessed without their permission by political data consulting firm Cambridge Analytica, Cook criticized ad-based Facebook's business model.
"You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib".
Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.
"Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's our care because we know it belongs to you".
When asked what he would do if he were in Zuckerberg's shoes, Cook replied: 'I wouldn't be in this situation'.
This led Cook to call upon graduates to increase social media regulations and to question Facebook among others on whether user data should be monetized. And not at all aligned with the truth'. Privacy, Cook added, "is a human right".
"Be the last people to accept things as they are, and the first people to stand up, and change them for the better", Cook said.
Cook told graduates the importance of his time with his mentor, Steve Jobs by explaining them a correct line off thought to achieve greatness, according to Cook the restless refusal of accepting the status quo and its standards its Apple's main drive, making the company one of the most particular, biggest and most importantly influential of these days.
Cook's comments about privacy may also have been a reference to Google, which is a more direct Apple competitor. The 57-year-old told students to be fearless like the survivors of the Parkland school shooting and activists who spoke out against the epidemic of gun violence and rallied hundreds and thousands to join their cause after a former student killed 17 people in February.