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Amazon is bringing its Alexa intelligent assistant to the iPhone, but Siri looks secure for now.

You can now use Alexa directly on your iOS device, via the Amazon app. So even Alexa devotees are only likely to get so much use out of this, since Amazon's app has to be opened up every time you want to use it. It will be interesting to see how Amazon proceeds with the further integration of Alexa into both iOS and Android.

Amazon has announced that it's integrating Alexa into its Amazon iOS shopping app. You can control HomeKit-compatible devices with Siri in the same way that you can control Alexa-compatible devices with Amazon's assistant.

Up until now if you wanted Alexa to handle all your virtual assistant related needs then the obvious thing to do was buy an Echo speaker straight from Amazon itself.

It appears like Amazon will kill two birds with a single stone with the entry of its intelligent personal assistant Alexa to iOS via its shopping app. Alexa can help users to search for a product, place orders or track their existing orders, all via voice based commands. When the app is opened, Alexa can be summoned by tapping on a small microphone icon near the top of the screen.

Still, Alexa can prove to be useful for those who get their shopping done via Amazon's online store.

Amazon's Alexa began rolling out on the Amazon app for iPhone recently, and will continue to roll out for all US users through the next week.

The update started rolling out today and will provide access to all the key features that can be found in the Echo smart speakers with which Alexa originally shipped three years ago.

No, that doesn't mean you can replace Siri with Alexa.

So far Amazon has announced the availability of the new feature only for the USA market as there is no confirmation about its arrival for the United Kingdom and Germany as of now.