Amazon.com Inc (NASDAQ:AMZN) Discounts Adding Sheen To Chromecast

Boston, MA, 11/29/2013 (NYSEPost) - The holiday season is upon us and technology products are at the top of the shopping list. The Chromecast dongle is once piece of technology that many people will definitely be opting for during this shopping season. This device is a good gifting choice for its functionality and its low price. So, what was already a good deal is now being made a great deal by Amazon.com, Inc (NASDAQ:AMZN) and Best Buy Co., Inc (NYSE:BBY). Both these online retailers have axed the price of the Chromecast dongle by $5.00 and the discount will definitely be welcomed by buyers.

In addition to the revised pricing, both the companies are also offering a rental credit of $6 for the Play Store. Consumers can spend this on TV shows or movies. By the looks of it, this deal will continue right through the Thanksgiving weekend and no expiration date has been advertised yet. The expectation is that with the heavy discounts that are being offered on it, it will definitely be a sell-out in no time at all.

There has also been some news about Google Inc (NASDAQ:GOOG) adding a segregated section for apps on the Play store, that are Chromecast compatible. This in itself speaks volumes about the trend that the company expects.

What is Chromecast?

Chromecast is a simple way of enjoying any show from the internet and online video, via a television. It can also be plugged into any HD Television and controlled with a user’s Smartphone, laptop or tablets. Favorites can be sent via YouTube, Google Play, Chrome and Netflix, Inc (NASDAQ:NFLX) to the TV just with the press of a simple button. This takes way the usual issues of sitting around small screens and even smaller speakers. Apart from smartphones, laptops and tablets it is also compatible with Windows and the Mac operating systems and no additional set up is required.

The Amazon videos

When it comes to TV shows the hottest talk this summer was definitely Netflix, Inc (NASDAQ:NFLX)’s House of Cards. It pulled in 9 Emmy nominations and there was a large amount of discussion about how the victory of this particular show has now paved the route for digital content.

Not be left behind, Amazon.com, Inc (NASDAQ:AMZN) also moved forth on the video front. This month, it launched the Betas and Alpha House original series to the company’s instant video service. What is interesting though is its distribution strategy that the company has adopted. The 1st 3 episodes will be free for viewing to everyone. Once the audience has got hooked onto the series, they will need an Instant Video account if they want to watch the rest of the episodes in the season.

But the grapevine has it that they may not be in the same league as the Netflix, Inc (NASDAQ:NFLX) shows. Hulu is another company that has had some issues with its original series like the Battleground which was a 2012 comedy show. At the moment, Netflix is king and Amazon.com, Inc (NASDAQ:AMZN) will have to do something amazingly different to usurp the No 1 spot.

About the Author

Susan Taylor financial reporter NYSE post. Authors have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. This article is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. *NYSE Post does not set price targets on securities. Never invest into a stock discussed on this website unless you can afford to lose your entire investment.